I am not a huge brand name buyer, however, it is something that I take into consideration. For example, I love to buy jeans and shirts whenever we go to the outlets. If we're going to go shop for jeans, the first thing I think about is prices. I will almost always go to say, Tommy Hilfiger, rather than Levi's, simply because of the price difference. But if two stores have the same prices, I'm going to go with the more popular company's product. When it comes to shirts, I also do the same, but I also go for brand names first, such as Calvin Klein because they're easily recognizable brands with well made products.
I also love to buy video games. I'm not a big tech guy but when I buy video games, popularity, advertisements, and the company that created the game are taken into consideration very heavily. So advertisements do play a big part, and some sort of sale will make me run over as soon as possible. Generally, it's all about popularity and advertising. I will also buy games that aren't as popular but if it's something immensely famous then I will almost always go out and buy. Lasting value is another big thing when shopping, be it for clothes or games.
