Purpose of the Brochure
This brochure is a brochure for Invisalign Teen. This is a product that does the same thing as braces, while being almost completely invisible. The brochure shows off the product, what it offers, and what are the benefits of having it/why it's better to have it than typical braces.
Graphics
The brochure shows some pictures of the product and people using it. It has a very summer, bright feel to it, using bright colors and showing pictures of people in a warm environment. I figure this is because summer is a time where people go out a lot, and the brochure is trying to get across that this product is the best because nobody can tell that you're actually wearing braces.
Design Principles
I think it is clear what the creators of this brochure wanted to get across. They wanted to show off the product and its benefits for a younger audience, instead of focusing on all the scientific stuff that most people my age wouldn't care about. There's also a lack of in your face design elements, instead using just a few pictures and a rocky background that is somehow calming, with bright colors all the way through to enhance the happy, bright mood it wants to get across.
Cost of Printing
This brochure seems a bit more high budget than others, being almost entirely in color, which would cost money to print, and being printed on a glossy, high quality paper.
Sustainable Design Principles
I don't see anything on the brochure that mentions anything about being recyclable. However, I guess it doesn't do a good job at sustainable design, being that it's made out of a thick paper, and I have no idea if it is recyclable or not. I think a better job could have been done here, perhaps with a small note on the back of the brochure saying that it has been printed on recyclable paper.
Content
The brochure is arranged simply enough. When fully open, the 3 pages you're looking at are lined up next too each other, each page showing a different benefit of Invisalign teen. The benefits are simple enough and everything is easy to read, save for the first page. While I can easily read it, others may not be able to. However, what is written is convincing enough and put in a good enough looking brochure that it could make anyone want the product. In my opinion, that makes it a successful brochure.
Monday, February 28, 2011
Sunday, February 27, 2011
Peer Review: Demarco Sanchez's Portfolio
http://www.ithstech.com/MVP/pd4portfolios/Demarco%20Sanches%20Portfolio%20Copy.pdf
Demarco's Portfolio is arranged quite well. When you open it up, it has a nice, abstract welcome page. However, this welcome page is something that I saw in a lot of other portfolios during the presentations, using the same design with the colored, see-through rectangles. The welcome page could also do with a name on it, and "Visual Design Portfolio" written on it, rather than simply "Portfolio."
Onto the portfolio itself, it has a color scheme different from the default, which I thought was a nice touch. The portfolio is arranged in a very simple way; Labs, Narrations, and Projects. This makes it easy to get where you want without having to look into it. In each folder, is a sub folder, making things even more organized and easy to find. However, the portfolio feels rather incomplete, in that there aren't many labs in the lab folder, the narration folder is empty, and the project folder only has 2 projects in it, out of the 4 that we did. A narration folder at all seems rather redundant and should have been deleted, as every project and lab has a narration explaining the project/lab under it, something many portfolio makers didn't get to finish.
All of this is under a header, which shows the logo, name of the portfolio, and some simple contact information. The logo, however, is a reused welcome page picture, and it would make the portfolio look more professional if it was a different image. The name of this portfolio is simply "Portfolio" so again, your name would have made the portfolio better. Ultimately, the portfolio was arranged very well and it was definitely one of the easier ones to follow. The main problem is that it feels a little rushed/unfinished, but it's still very good and has a good layout. If I had to rate it out of 10, I would give it a 7.
Demarco's Portfolio is arranged quite well. When you open it up, it has a nice, abstract welcome page. However, this welcome page is something that I saw in a lot of other portfolios during the presentations, using the same design with the colored, see-through rectangles. The welcome page could also do with a name on it, and "Visual Design Portfolio" written on it, rather than simply "Portfolio."
Onto the portfolio itself, it has a color scheme different from the default, which I thought was a nice touch. The portfolio is arranged in a very simple way; Labs, Narrations, and Projects. This makes it easy to get where you want without having to look into it. In each folder, is a sub folder, making things even more organized and easy to find. However, the portfolio feels rather incomplete, in that there aren't many labs in the lab folder, the narration folder is empty, and the project folder only has 2 projects in it, out of the 4 that we did. A narration folder at all seems rather redundant and should have been deleted, as every project and lab has a narration explaining the project/lab under it, something many portfolio makers didn't get to finish.
All of this is under a header, which shows the logo, name of the portfolio, and some simple contact information. The logo, however, is a reused welcome page picture, and it would make the portfolio look more professional if it was a different image. The name of this portfolio is simply "Portfolio" so again, your name would have made the portfolio better. Ultimately, the portfolio was arranged very well and it was definitely one of the easier ones to follow. The main problem is that it feels a little rushed/unfinished, but it's still very good and has a good layout. If I had to rate it out of 10, I would give it a 7.
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