Brochure Review

Purpose of the Brochure

This brochure is a brochure for Invisalign Teen. This is a product that does the same thing as braces, while being almost completely invisible. The brochure shows off the product, what it offers, and what are the benefits of having it/why it's better to have it than typical braces.

Graphics

The brochure shows some pictures of the product and people using it. It has a very summer, bright feel to it, using bright colors and showing pictures of people in a warm environment. I figure this is because summer is a time where people go out a lot, and the brochure is trying to get across that this product is the best because nobody can tell that you're actually wearing braces.

Design Principles

I think it is clear what the creators of this brochure wanted to get across. They wanted to show off the product and its benefits for a younger audience, instead of focusing on all the scientific stuff that most people my age wouldn't care about. There's also a lack of in your face design elements, instead using just a few pictures and a rocky background that is somehow calming, with bright colors all the way through to enhance the happy, bright mood it wants to get across.

Cost of Printing

This brochure seems a bit more high budget than others, being almost entirely in color, which would cost money to print, and being printed on a glossy, high quality paper.

Sustainable Design Principles

I don't see anything on the brochure that mentions anything about being recyclable. However, I guess it doesn't do a good job at sustainable design, being that it's made out of a thick paper, and I have no idea if it is recyclable or not. I think a better job could have been done here, perhaps with a small note on the back of the brochure saying that it has been printed on recyclable paper.

Content

The brochure is arranged simply enough. When fully open, the 3 pages you're looking at are lined up next too each other, each page showing a different benefit of Invisalign teen. The benefits are simple enough and everything is easy to read, save for the first page. While I can easily read it, others may not be able to. However, what is written is convincing enough and put in a good enough looking brochure that it could make anyone want the product. In my opinion, that makes it a successful brochure.