Layout

1. Describe the layout of the advertisement. How is content arranged? For example, are elements arranged symmetrically or asymmetrically?


The advertisement shows various products from the company arranged randomly. The elements are arranged asymmetrically.

2. Describe the relationship between the written (copy) and graphic elements of the advertisement.


All text is placed right next to the image to show what it's about. For example, the Sandwich Wonder-izer bread has the text right next to you to let you know exactly what it is.

3. How does the advertisement use page space? Is the advertisement full of text and graphics or does it have a lot of white space?


There isn't all that much white space at all. It shows everything put together, some elements overlapping, but it's done in a way that you can still tell what everything is.

4. How does the advertisement use alignment to organize its information?


Nothing is really aligned at all. But I actually find this to be a little bit better, because it gives the illusion that the company is full of tons of products and things to offer.

Colors and graphics

1. Describe the colors used on the advertisement. Do they work well together? Is there a high contrast ratio between text and background?


All the colors match with the Wonder Bread logo, which has good color choices, so they work together. There is a good contrast ratio between text and the background it's placed on, making things easy to read.

2. Does the color scheme add to the purpose or tone of the advertisement? What tone or message do these colors convey?


The colors are bright and it lets you know that it's not something so very business like. It does add to the advertisement, because it lets you know that bread is not something to be taken so incredibly seriously.

3. Is a photograph used in the advertisement? If so, what kind of shot is it? What angle is it taken from? What is the lighting like? How is color used?


Most of it is photography, and it's taken at a very simple angle that will just show you what the company has to offer, whether it be food or recipes. There isn't any special lighting or effects, just something to show things off.

4. If people or animals are in the advertisement, how would you describe them? What are they doing?


There are people smiling, probably just to show that this bread is so awesome it will make you astoundingly happy with your family.

5. What is the background of this advertisement? That is, where does it “take place”?


There is no background other than blank white.

6. What “story” do you think this advertisement is trying to tell?


It's not really telling a story at all. It just shows what the company has to offer you.

Typography

1. Describe the font(s) used for each element of the advertisement. How does the advertisement use typography to distinguish among different elements (create hierarchy or emphasize a message)?


There is not really a layout at all. There is no hierarchy at all in my opinion, however, one may argue that the designer made certain items bigger than others in order to show that they are more important.

2. Describe the font families used (name them if you can). What messages do these font families convey?


I don't think that I know the font family, but it is very simple and is used only to show you know what certain things the company can offer, such as the obvious "Products".

3. Can you see what kind of typographical formatting has been applied (tracking, kerning, leading, and so on)? What impact do these formatting elements have on the advertisement?


No formatting has been applied. The only thing that comes to mind at all is putting the text along the images to make them more easy to associate with that image.

Tone

1. How would you describe the overall feeling of this ad? What word would you use to describe it? For example, is it playful? Serious? Urgent? Hip? Glamorous? Friendly? Patriotic?


It feels friendly. The advertisement does not give me the illusion that I need to get up, run to the supermarket, and buy Wonder Bread or else I'll die, but with use of color, the images, and the way everything is arranged, it's very simple. The smiling people also give a friendly feeling.

2. Who is this advertisement aimed at? What message does the design convey about the audience and the client that commissioned it? About the product or service?


This advertisement is aimed at everyone. The design is simple enough for anyone to look at and see that it isn't aimed at say, businessmen only, or people out of work, but rather, to anyone who just wants to eat bread. Whoever came up with the idea was aware that not only a certain group of people is able to enjoy bread, but everyone is. The product is also for everyone, but that's not something I know because of the advertisement, but is just painfully obvious. Bread, like water, has always been for everyone to enjoy.

3. How does the graphic design (balance, emphasis, color, tone, and so on) communicate the content?


Everything is in harmony. There are no random colors that stand out from everything else. The elements are balanced and there isn't much emphasis on anything over anything else.