Tuesday, October 19, 2010

Design Principles

Emphasis and contrast are the stress put on a certain thing (or a few things) in order to make them stand out from the rest.

Proximity and groupings are finding the right distance between certain things in your logo to create a good balance.

Balance is the use of the space you have, deciding where the right spot is to place certain colors (or no colors at all), text, and images, to find the right contrast between things.

Alignment is the placement of a certain thing in the image in relation to the other things. For example, things that are aligned would all be set up straight in a row, and if they were not aligned, they'd be out of place.

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