Brochure Review

Purpose of the Brochure

This brochure is a brochure for Invisalign Teen. This is a product that does the same thing as braces, while being almost completely invisible. The brochure shows off the product, what it offers, and what are the benefits of having it/why it's better to have it than typical braces.

Graphics

The brochure shows some pictures of the product and people using it. It has a very summer, bright feel to it, using bright colors and showing pictures of people in a warm environment. I figure this is because summer is a time where people go out a lot, and the brochure is trying to get across that this product is the best because nobody can tell that you're actually wearing braces.

Design Principles

I think it is clear what the creators of this brochure wanted to get across. They wanted to show off the product and its benefits for a younger audience, instead of focusing on all the scientific stuff that most people my age wouldn't care about. There's also a lack of in your face design elements, instead using just a few pictures and a rocky background that is somehow calming, with bright colors all the way through to enhance the happy, bright mood it wants to get across.

Cost of Printing

This brochure seems a bit more high budget than others, being almost entirely in color, which would cost money to print, and being printed on a glossy, high quality paper.

Sustainable Design Principles

I don't see anything on the brochure that mentions anything about being recyclable. However, I guess it doesn't do a good job at sustainable design, being that it's made out of a thick paper, and I have no idea if it is recyclable or not. I think a better job could have been done here, perhaps with a small note on the back of the brochure saying that it has been printed on recyclable paper.

Content

The brochure is arranged simply enough. When fully open, the 3 pages you're looking at are lined up next too each other, each page showing a different benefit of Invisalign teen. The benefits are simple enough and everything is easy to read, save for the first page. While I can easily read it, others may not be able to. However, what is written is convincing enough and put in a good enough looking brochure that it could make anyone want the product. In my opinion, that makes it a successful brochure.

Peer Review: Demarco Sanchez's Portfolio

 http://www.ithstech.com/MVP/pd4portfolios/Demarco%20Sanches%20Portfolio%20Copy.pdf

Demarco's Portfolio is arranged quite well. When you open it up, it has a nice, abstract welcome page. However, this welcome page is something that I saw in a lot of other portfolios during the presentations, using the same design with the colored, see-through rectangles. The welcome page could also do with a name on it, and "Visual Design Portfolio" written on it, rather than simply "Portfolio."

Onto the portfolio itself, it has a color scheme different from the default, which I thought was a nice touch. The portfolio is arranged in a very simple way; Labs, Narrations, and Projects. This makes it easy to get where you want without having to look into it. In each folder, is a sub folder, making things even more organized and easy to find. However, the portfolio feels rather incomplete, in that there aren't many labs in the lab folder, the narration folder is empty, and the project folder only has 2 projects in it, out of the 4 that we did. A narration folder at all seems rather redundant and should have been deleted, as every project and lab has a narration explaining the project/lab under it, something many portfolio makers didn't get to finish.

All of this is under a header, which shows the logo, name of the portfolio, and some simple contact information. The logo, however, is a reused welcome page picture, and it would make the portfolio look more professional if it was a different image. The name of this portfolio is simply "Portfolio" so again, your name would have made the portfolio better. Ultimately, the portfolio was arranged very well and it was definitely one of the easier ones to follow. The main problem is that it feels a little rushed/unfinished, but it's still very good and has a good layout. If I had to rate it out of 10, I would give it a 7.

Typing on Paths

This is what I ended up with when I started working with typing on paths. First, I had to make a straight line, and then select the Type on a Path tool in order to write on it. That is a very basic and somewhat useless use. However, it gets a little more interesting after that. You can create curves using the line tool by dragging around its anchor points, which ended up resulting in what looked like a cartoonish open smile. To further this, I made the text inside it white and the resulting shape black. To add to the smile, I made two circles as eyes, and it turned out pretty well.

This showed me the possibilities that this can be used in our advertisement. We can make text less boring  by not having a bunch of straight text everywhere. Curvy text, if used correctly, can be appealing to the eye. The shapes can also add text to the graphics in our advertisement, making it more memorable.

What drives me, as a consumer, to buy certain things

I am not a huge brand name buyer, however, it is something that I take into consideration. For example, I love to buy jeans and shirts whenever we go to the outlets. If we're going to go shop for jeans, the first thing I think about is prices. I will almost always go to say, Tommy Hilfiger, rather than Levi's, simply because of the price difference. But if two stores have the same prices, I'm going to go with the more popular company's product. When it comes to shirts, I also do the same, but I also go for brand names first, such as Calvin Klein because they're easily recognizable brands with well made products.
I also love to buy video games. I'm not a big tech guy but when I buy video games, popularity, advertisements, and the company that created the game are taken into consideration very heavily. So advertisements do play a big part, and some sort of sale will make me run over as soon as possible. Generally, it's all about popularity and advertising. I will also buy games that aren't as popular but if it's something immensely famous then I will almost always go out and buy. Lasting value is another big thing when shopping, be it for clothes or games.

Layout

1. Describe the layout of the advertisement. How is content arranged? For example, are elements arranged symmetrically or asymmetrically?


The advertisement shows various products from the company arranged randomly. The elements are arranged asymmetrically.

2. Describe the relationship between the written (copy) and graphic elements of the advertisement.


All text is placed right next to the image to show what it's about. For example, the Sandwich Wonder-izer bread has the text right next to you to let you know exactly what it is.

3. How does the advertisement use page space? Is the advertisement full of text and graphics or does it have a lot of white space?


There isn't all that much white space at all. It shows everything put together, some elements overlapping, but it's done in a way that you can still tell what everything is.

4. How does the advertisement use alignment to organize its information?


Nothing is really aligned at all. But I actually find this to be a little bit better, because it gives the illusion that the company is full of tons of products and things to offer.

Colors and graphics

1. Describe the colors used on the advertisement. Do they work well together? Is there a high contrast ratio between text and background?


All the colors match with the Wonder Bread logo, which has good color choices, so they work together. There is a good contrast ratio between text and the background it's placed on, making things easy to read.

2. Does the color scheme add to the purpose or tone of the advertisement? What tone or message do these colors convey?


The colors are bright and it lets you know that it's not something so very business like. It does add to the advertisement, because it lets you know that bread is not something to be taken so incredibly seriously.

3. Is a photograph used in the advertisement? If so, what kind of shot is it? What angle is it taken from? What is the lighting like? How is color used?


Most of it is photography, and it's taken at a very simple angle that will just show you what the company has to offer, whether it be food or recipes. There isn't any special lighting or effects, just something to show things off.

4. If people or animals are in the advertisement, how would you describe them? What are they doing?


There are people smiling, probably just to show that this bread is so awesome it will make you astoundingly happy with your family.

5. What is the background of this advertisement? That is, where does it “take place”?


There is no background other than blank white.

6. What “story” do you think this advertisement is trying to tell?


It's not really telling a story at all. It just shows what the company has to offer you.

Typography

1. Describe the font(s) used for each element of the advertisement. How does the advertisement use typography to distinguish among different elements (create hierarchy or emphasize a message)?


There is not really a layout at all. There is no hierarchy at all in my opinion, however, one may argue that the designer made certain items bigger than others in order to show that they are more important.

2. Describe the font families used (name them if you can). What messages do these font families convey?


I don't think that I know the font family, but it is very simple and is used only to show you know what certain things the company can offer, such as the obvious "Products".

3. Can you see what kind of typographical formatting has been applied (tracking, kerning, leading, and so on)? What impact do these formatting elements have on the advertisement?


No formatting has been applied. The only thing that comes to mind at all is putting the text along the images to make them more easy to associate with that image.

Tone

1. How would you describe the overall feeling of this ad? What word would you use to describe it? For example, is it playful? Serious? Urgent? Hip? Glamorous? Friendly? Patriotic?


It feels friendly. The advertisement does not give me the illusion that I need to get up, run to the supermarket, and buy Wonder Bread or else I'll die, but with use of color, the images, and the way everything is arranged, it's very simple. The smiling people also give a friendly feeling.

2. Who is this advertisement aimed at? What message does the design convey about the audience and the client that commissioned it? About the product or service?


This advertisement is aimed at everyone. The design is simple enough for anyone to look at and see that it isn't aimed at say, businessmen only, or people out of work, but rather, to anyone who just wants to eat bread. Whoever came up with the idea was aware that not only a certain group of people is able to enjoy bread, but everyone is. The product is also for everyone, but that's not something I know because of the advertisement, but is just painfully obvious. Bread, like water, has always been for everyone to enjoy.

3. How does the graphic design (balance, emphasis, color, tone, and so on) communicate the content?


Everything is in harmony. There are no random colors that stand out from everything else. The elements are balanced and there isn't much emphasis on anything over anything else.

Project 3 Reflection

1. What were your initial goals for the business card?

I wanted to make a business card incorporating my logo that had a very simple design. I planned to use a very subtle background image in order to approve the overall appearance of the card, but I never got to do that as it would be very time consuming.

2. Does the business card you have match the initial goals? Why or why not?

It does, in some ways. As I said before, the whole plan with the background image never went through. The layout is also completely different from the one I originally went with. I had to change it because everything was too squished together. However, for the most part, my goals were fulfilled. I have a background gradient color, my logo, and everything is the same color, save for some words in the slogan.

3. Do you have new goals in mind for the business card? If so, what are these and why are you changing your goals?

If we were still doing the project, I would have liked to get the background image done, which would occupy the bottom right of the card. It would look better and make the card less boring. Everything else I am satisfied with.

4. What design concepts and principles did you originally incorporate into the business card?

As is my usual philosophy, I was trying to create a memorable and simple design with a small amount of shapes and crazy backgrounds and effects. I wanted a stark contrast between the colors of the background and the text itself, and I wanted to make my logo the biggest and most obvious element on the card.

5. Do you want to include new design concepts or principles in your business card? If so, what are they and why do you want to include them?

Well the project is over, but when I was thinking about this, I had to compensate for the lack of time to create a background image, so I came up with the idea of a background color. This color, however, went together a little too well with my logo, so I had to make some changes. I also had to change the text color to create more legible text and the layout had to change too, just because I thought it was really crappy in general.

6. What do you need to make to account for the new design concepts and principles? Sketch your changes below in addition to writing them.

I actually had to go into Photoshop and revise my logo to fit the new color scheme. I changed the colors on my logo in a way I thought would fit the business card better, as well as make the colors stand out more in the background.

Project 2 Reflection

I came up with the idea for my logo through simple thinking. I believe an effective logo comes with a very minimalist attitude in designing, and I believe that is reflected in my logo. I thought of gaming sites, which often have logos that are something simple like a D-Pad or a joystick, so I went with buttons. It's memorable, simple, and doesn't require tons of colors and effects.

The most evident design principles are shapes and use of color (or lack thereof). The D-Pad was not a premade shape. I actually constructed a very realistic looking D-Pad using various shapes within the main plus shape and effects on these shapes. The effects are so effective (no pun intended) that if you remove them, it actually looks like there's nothing there. I also used an effect on one of the buttons to make it look like it was being pressed down on. There is also a lack of color, save for where it is most needed, in order to stand out in stark contrast from the rest of the logo. With that simple strategy I can make what needs to be noticeable very obvious, without using dumb flashy colors and effects all over the place.

Vector and bitmap images hardly affected my design. Bitmap or not it would likely look the same. It had a very minuscule role in assuring that my sizes didn't look a hint blurrier than it should have, but the sizes are small enough that there would have been no difference. I'm sure that if you removed the vector mask from all of my layers, the logo would look identical. There's nothing in my logo that would look different had it been done with bitmap images.

My vision was simple; make the D-Pad and buttons, and make one of the buttons look as though it was being pressed down on. Around the redesign period, I started making some changes. I realized that the effects on the text looked overdone and it didn't make any sense considering that the logo was supposed to look simple. Second, the mashing effect on the D-Pad was really bad. By my first draft, the mashing effect had already been fixed, but only within the last few moments of the period. I also had a ton of effects on every shape that looked extremely amateurish, and it turns out that without them, my logo looked much better. With everything toned down to look more professional, however, it was very boring. So the biggest change (albeit quite a subtle one) at the redesign period was my decision to use Photoshop's extensive custom brush options to create a brush effect that would add to the two most important elements of my logo, these being the mash effect and the text. So after a ton of testing, I found some good brushes and made it look good. Truth be told it is not a massive difference, but I think it does increase the overall quality of the logo by a lot.